Instagram Reel: The Real-Time Entertainment Machine
Recharge Trendd Setter | Video Marketing is no longer just a mode to promote a product, but it becomes the central plan for brand outreach. Promoting product or brand through video content is taking another place in the marketing world.
Video Marketing would always be a better way than the text medium for increasing the brand awareness & that’s the reason why video-sharing platforms or social media platforms are in the talk among agencies & their clients. Every day they plan or work on new strategies to bang on the digital platform because video consumes around 80% of web traffic.
Top video sharing stages that any brand can use for promotion:
- YouTube: 2 billion monthly users
- Instagram TV (IGTV): 1 billion
- TikTok: 800 million dynamic customers
- Vimeo: 240 million active customers
Apart from that, other social media platforms like Snapchat, Facebook & LinkedIn etc. have video-sharing abilities. But, beating all Instagram Reels has created a different fan base. Launched in August 2020 for 50 nations around the world, this highlight reel Instagram is creating a buzz & making brands slowly shift over this for promotions.
Instagram Reels is the most recent feature or a replacement to most popular app TikTok whose working is almost same as TikTok. So, using the same, Instagram clients can make 15-second short-video recordings. They can also set up video with a good soundtrack that can be communicated to customers.
It’s the most up to date open door for Instagram to acquire clients and build up a brand image. Both private and public choices are accessible for reels. But, if your profile is available, it is pronounced more users you can attract while reels made under personal records will post to an individual’s Feed and Stories. Since the element is still so new, many individuals are considering how to watch, make & use it for business.
So, here are some uses of Instagram Reels in your promoting procedure:
With such a vast crowd base on Instagram, brands can use this new instrument to draw in with their crowd with innovative substance. Entertainment is the main motto over this platform which slowly turning as the best way of promotions like-
· Reels for product releases or showcases: Yes, it can be used for the product releases but, make sure to follow the ration of 80: 20 that means 80% of your time, you should post fun substance that advises and teaches your crowd and draws in with the network, and 20% of the time, you ought to advance your items, explain USPs etc.
· Informative feature: You can tell your audience a story. Take them on a ride with your enterprise in your domain & create a tutorial for users. Well, these features are mainly suited to food/café industry or even close to home way of life bloggers.
· Behind the Scene: Give your audience a chance to look after all the behind the scene activities. It will help to build trust towards the brand. As we know behind the scene content is an excellent method to develop and give prospects an inside look at the brand.
· Better than usual content: Clients are announcing higher reach and commitment to their reels than other Instagram content. If it is utilizing in the right way, it will comparatively offer a better result.
So, these all are some advantages a brand can take from Instagram Reels & use it as the real-time entertainment machine for their users with informative content as well.
